Brand Manager - Ethical Marketing

Company Description

Our client is large MNC Group, with diversified interests in Pharmaceuticals, Healthcare & FMCG.

Job Description

Job Summary

- Responsible to drive Ethical Marketing lever of global flagship brands

Job Responsibilities

• Formulation of annual marketing strategies, communication development for HCP/Patients   
• Execution Excellence in driving multi-specialty HCP (Diabeto/Endo, Physicians, Dietitians and Pharmacist) activations/engagements
• Building strong Marketing programs to engage HCPs/Patients effectively. Execute with the help of cross functional teams. Tracking and measuring the impact of the Marketing Programs and also the third-party field force
• Responsible to identify potential opportunities within community & drive incremental growth of products with synergy
• Responsible for the topline and A&P management
• Build & develop Key Opinion Leaders /influencers all India and utilize relationships for shaping market initiatives and for driving sales
• Manage creative agencies, collaborate closely as strategic partners
• Liaise with market research team to gather and analyze latest trends/insights by using qualitative/quantitative resources
• Support and drive sales team in achieving targets and ROI
• 100% Adherence to company's Ethics and Compliance policy

Qualifications

• Worked in brand management/ marketing
• Should have strong community marketing experience & community business model know-how
• Successful track record of establishing new categories/concepts/brands among HCPs and/or consumers
• Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
• Experience in sales function will be an added advantage
• Total desirable experience of 5-8 years in marketing.
• Strong in product and therapy science.
• MBA Marketing from reputed Institute is desirable but not a limitation